Getting Personal Through Social Media
Social media is an extremely powerful tool for any business. Is this news to anyone? It shouldn’t be! Any business can take advantage of these effective platforms, but it has to be done correctly to...
View ArticleNo One Puts Social Media in the Corner!
Every time I read an article or blog post that tells me how I should leverage social media as a tool in my “marketing toolbox,” I cringe a little. It’s true, historically the marketing department has...
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Crutchfield’s Digital Experience Rocks More Than Just Ear Drums
I recently came across an interesting white paper published by Ektron titled, “Demystifying Digital Experience Management.” The paper offers tips for creating positive and memorable digital...
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Using Social Media for Customer Service: Why It Matters
Customer service might be easier to manage than you think. If you treat customers like they are real people, genuinely care about their issues and resolve them in a timely manner, you’ll end up with...
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Using Social Media for Customer Service: What Customers Want
If you read my previous blog, you now know why it’s important to use social media for your customer service. In this part, let’s figure out what exactly customers want and expect from companies. Quick...
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Using Social Media for Customer Service: How and When to Monitor and Respond
In my last two blogs in the “Using Social Media for Customer Service” series I talked about why customer service matters on social media and what exactly it is that customers are looking for. Once you...
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